Lesser-used sizes such as AAAA (primarily for pagers, penlights, and blood glucose meters) and J size batteries (for hospital devices and photographic strobe flash units) are also manufactured and a range of ' button cells' using zinc-air, silver-oxide, and lithium chemistries, used in calculators, watches, hearing aids, and other small (mostly medical-related) devices. Products ĭuracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V. Duracell also became the title sponsor of William Racing's eNASCAR team as Duracell Williams Esports eNASCAR. The design was later implemented on the Williams FW45 for the 2023 season. The deal culminated with the vertical air intake of the car designed like a Duracell battery, which was first introduced in the 2022 Miami Grand Prix. In February 2022, Duracell announced a long-term partnership deal with Williams Racing. In September 2016, Duracell announced plans to move its executive team and 60 employees to Chicago. The transfer was completed on February 29, 2016, with P&G investing $1.8 billion in cash into Duracell, and Berkshire Hathaway giving P&G back 52 million shares. The acquisition received regulatory approval from the European Commission in July 2015. On November 14, 2014, Berkshire Hathaway declared its intent to acquire Duracell in an all-stock deal, consisting of $4.7 billion worth of P&G stock then owned by Berkshire Hathaway. On October 24, 2014, Procter & Gamble announced it would spin off Duracell in 2015 as part of a wider restructuring scheme. P&G spin-off and Berkshire Hathaway ownership In 2013, the company released a 'Duracell Quantum' line as their top-performing alkaline batteries. AT&T and Starbucks joined the board later that year.

In March 2012, along with Powermat Technologies, Duracell, under the Procter & Gamble corporate umbrella, founded the Power Matters Alliance (PMA), an alliance of leading industry and governmental organizations that is dedicated to advancing smart and environmentally sound wireless power. started a joint venture, called Duracell Powermat, to make small wireless chargers for mobile phones and small electronics, with P&G owning 55% of the joint venture shares and Powermat 45%. In September 2011, Duracell and Powermat Technologies Ltd. In 2005, Procter & Gamble acquired Duracell's parent Gillette for $57 billion. It was acquired for $7 billion by The Gillette Company in 1996. Kohlberg Kravis Roberts bought Duracell in 1988 and took the company public in 1989. Mallory was acquired by Dart Industries in 1978, which in turn, merged with Kraft in 1980. Until 1980, the batteries also bore the Mallory brand. In 1964, the term 'Duracell' was introduced as a brand, from 'durable cell'.

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